Victra is a local Verizon Authorized Retailer in Traverse City providing wireless devices and service. The store is noted for its excellent and top-notch customer service, with consultants described as knowledgeable, dedicated, friendly, and very helpful. Staff members are personable, easy going, and capable, taking time to explain features and account details well. They create a comfortable experience, making processes like phone upgrades, activations, and account reviews enjoyable and easy. The team solves problems effectively and can help multiple people at once. While a temporary store closure was noted, the overall service is highly trusted, with customers reporting very pleased satisfaction and a willingness to return for all future service needs.