Diamonds Direct is a family-owned jewelry store that has been in the same location since 1981. They specialize in engagement rings, diamonds, custom jewelry, jewelry design, hand engraving, precision diamond setting, gemstones, and fashion jewelry. The store has a Graduate Gemologist from the Gemological Institute of America on staff. They are known for their top quality diamond selections, craftsmanship, and being the best price in Minneapolis. Services include jewelry appraisals, on-site jewelry repair, and on-site gemstone identification. The staff provides incredible, personalized service, making customers feel heard and valued. They are professional, caring, talented, and trustworthy, exceeding expectations with expert guidance. Customers report phenomenal experiences designing custom pieces, where the final product turns out better than imagined. The team offers a multitude of options and goes above and beyond, whether finding the right stone, matching a lost diamond identically, or providing unique solutions like consignment. They have a long history of building relationships for life, not just for one sale. The process is made simple, with seamless transactions and exceptional craftsmanship. They are highly recommended as a jeweler who has your best interests at heart.
Brought some heirloom jewelry in to be cleaned and appraised. What a lovely place, John and his staff are so professional and caring. They gently polished the jewelry and it is even more beautiful than ever. Highly recommended!
April 2024
Incredible experience working with John and the team while looking at engagement rings! I felt heard at every step of the process, and the final product turned out even better than I imagined. I cannot recommend them highly enough.
January 2024
Incredible service, and fantastic craftsmanship on my engagement ring. We will 1000% be back for our wedding bands
