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January 2024 by David K.
I was searching for a good sized, quality diamond for an engagement ring. I called Diamonds Direct and they were able to arrange for me to look at variety of loose round stones in the carat, color, clarity and price range that I was looking for. The service was great. They allowed me to select the diamond I wanted and, since they had a goldsmith on staff, they were able to mount it on a simple gold ring relatively quickly so that I could proposal to my now fiance over the holidays. I had looked at a couple other outfits in the Twin Cities that offered loose stones, but they were not able to match the size, quality and price of Diamonds Direct.
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October 2023 by Ella Soule
My experience at Diamonds Direct has been nothing but the best! Their customer service is top tier and they were very willing to give me all the help I needed. I had many questions, and they answered each one with a smile on their face. They helped me pick out the most beautiful ring and pendant for my necklace. When resizing my ring, they returned it to me very fast, which I was very appreciative of because I was so excited to wear it! Overall, they treated me with the most respect and made my experience very enjoyable. Thank you!
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September 2023 by Brent Bauman
Everyone was very friendly and the staff were very helpful. I found what I was looking for very quickly. They take great pride in being a small local business generating clients through word of mouth. This store really makes you feel like part of the community. The staff made no request for me to fill out a google review, so you know their high google rating is organic!
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August 2023 by Jill L.
it was easy for me to make an appraisal appointment. The appraisal was done while I watched and took less than twenty minutes. I had a written, signed appraisal that day for my insurance company.
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April 2023 by Andrea Cooper
This is an amazing store. They welcome you at the door and a member works one on one with you to find a piece of jewelry. In my case I was looking at engagement rings. I went to several ring stores to look at options, and this is by far the best place for customer service and quality in jewelry. This is a family owned business and I can honestly say that there is no other business I trust more.
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February 2023 by Maggie R.
We had the best experience shopping for engagement rings with Diamonds Direct. The staff was very knowledgeable, friendly and respectful of our budget. Our rings are beautiful and we constantly get compliments on them. We 10/10 recommend this shop! You won’t regret it. Thank you to all the staff at Diamonds Direct!
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February 2023 by Anna Miller
I stopped in on a whim while in the neighborhood to get my finger sized and to see what different types of stones looked like on my finger - they welcomed me as a walk in, and Dana was super helpful and willing to take the time to show me everything I wanted to see!
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December 2022 by Kent Boll
I was wanting to buy a special necklace for my wife she suggested Tiffany’s. I went there to spend $3k-5k. It was so outrageous expensive you needed a microscope to see the Dimond’s for that price range. I was thinking I should be able to get a pretty nice next for $5,000!!Thank god I googled Dimond stores in that area of south dale and Dimond Direct came up!!I got what would have been a 12k necklace at Tiffany’s for 3k and the customized it with even larger diamonds spaced from the center piece. They texted me pics and followed through with everything.I have found my go to jeweler from now on!!
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October 2022 by Missy Kohout
Cannot recommend this family and their store enough. Maria was extremely helpful and liatened to exactly what we wanted from beginning to end. Johnny did incredible work to bring our dream from sketch to real life. When we went to pick up our ring the entire staff greeted us with excitement. We are returning for my fiances ring because of how welcome we feel at Diamonds Direct. Can't wait to keep going back for all our special treasures!
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August 2022 by Joy J.
Service has never been the same seen the ownership had been hadenover. I guess being arrogant is more important to some people than making that customer happy. My family have been coming to Diamonds Direct for over 40 years. Now we are done! All because of Arrogance!!
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January 2022 by Chris Pilon
love what Maria and team were able to do on my wife's ring upgrade. We're not close, but they make the trip well worth it. a family owned business that shows with their quality, attention to detail, and customer centric approach.
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December 2021 by Kirsten Anderson
Great customer service. John and team helped me transform my mom's jewelry into some new family treasures. They were easy to work with and fast. The necklaces are stunning, very happy indeed!
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November 2021 by Sina Jorgenson
Top notch ring designs, jewelry, and services! We absolutely recommend this store for our family and friends.I found an engagement ring that I absolutely loved that was created by the owner. They had to size the ring down 3 sizes for it to fit perfectly. A month later one of the stones at the end of the melee loosened and fell out. We were not able to make it back to the store right away. We walked in without calling today because we were in the area. They matched the stone, replaced it, tightened everything, and cleaned the ring on the spot for no charge. They are so nice, knowledgeable, and stand by their products!
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November 2021 by Jacqueline Luong
Wonderful experience! John was so helpful and knowledgeable! I now have a unique and stunning 25 year anniversary ring that makes me smile every time I look at it!
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September 2021 by Aaron Gigler
I purchased my wife's engagement ring and wedding band from Diamonds Direct this past year. Maria and her brother, John, made our experience amazing. Maria is very helpful and provided me immense peace of mind during the final buying decision. My decision came down to Diamonds Direct and another company. Maria was patient and took the time to answer the plethora of questions I had; she was not pushy in the slightest and truly wanted me to be happy with my decision. I cannot say the same about the other company. John is GIA-certified and is extremely knowledgeable about diamonds. He provided very detailed information about the specific diamond I purchased. Also, he was able to construct the engagement ring and wedding band to our desired specifications, some of which were not traditional. More specifically, he created the wedding band based off a picture we loved and found online (and completed construction of the band in under a week for our wedding day). They are a family-run business and do not advertise, which means they can offer great rates. Long-story-short, these guys were amazing and really made the experience a positive one for us. We absolutely recommend them to anybody in the ring-shopping process!