Diamonds Direct is a family-owned jewelry store that has been in the same location since 1981. They specialize in engagement rings, diamonds, custom jewelry, jewelry design, hand engraving, precision diamond setting, gemstones, and fashion jewelry. The store has a Graduate Gemologist from the Gemological Institute of America on staff. They are known for their top quality diamond selections, craftsmanship, and being the best price in Minneapolis. Services include jewelry appraisals, on-site jewelry repair, and on-site gemstone identification. The staff provides incredible, personalized service, making customers feel heard and valued. They are professional, caring, talented, and trustworthy, exceeding expectations with expert guidance. Customers report phenomenal experiences designing custom pieces, where the final product turns out better than imagined. The team offers a multitude of options and goes above and beyond, whether finding the right stone, matching a lost diamond identically, or providing unique solutions like consignment. They have a long history of building relationships for life, not just for one sale. The process is made simple, with seamless transactions and exceptional craftsmanship. They are highly recommended as a jeweler who has your best interests at heart.
Stopped here for jewelry cleaning. I’ve noticed the beautiful selection and friendly service. Thank you
November 2025
Maria, John, and the family are the absolute best. I could not recommend their shop enough. There is truly better spot across the Twin Cities!
September 2025
My husband and I can’t say enough good things about Diamonds Direct and their entire team! Such an incredible group and you can feel they really put their customers first. Johnny custom made all 3 of our rings (my engagement ring, and our wedding bands) and they are absolutely stunning. 10/10 recommend!
