SCHEELS is an employee-owned company providing a great retail experience across many categories like hunting, fishing, camping, and fashion. It has a great open atmosphere with lots of mounted game and a fun large bear for pictures. It is a fun place to shop with a really good clothing selection. The staff is one of the best, with greetings, smiles, and good questions making for a good experience. Employees are knowledgeable, kind, and informative, offering efficient services like item removal. The whole experience from start to finish is easy.