Nutrition Authority, formerly Max Muscle of Lincoln, changed it's name in 2019 to better fit who we are and what we are about.
We offer innovative nutritional supplements, personalized nutrition coaching, optimized meal-planning, and body composition analysis. We are also a premier Lifebase Solutions provider.
Our independently tested and verified supplements are made in the USA and have been trusted as safe & effective since 1991.
Our Certified Fitness Nutrition Coaches can help you achieve your body composition & performance goals. Whether it’s to build muscle, improve workouts, lose weight, or just live healthier, we’ll help you get there.
Nutrition Authority was recently voted #1 Nutrition Store in the Best of Lincoln Contest.