Bar X Brand Beef Jerky is a local, family-owned and operated business that has been creating all-natural snacks since 1977. They are New Mexico’s first beef jerky company, using the same original recipes and techniques passed down through generations. Reviewers consistently call it the best jerky ever, praising it as really tasty, crispy, and rich in flavor. The processing and packaging preserves the perfect flavor and texture, reminding some of homemade jerky. Fans love the plain, peppered, green chile, and red chile varieties, noting the chili flavors are medium spicy and so good they are hard to stop eating. Some customers report finding the jerky super salty in certain purchases. The business is also celebrated for its story, and products are found at their building and local markets like the railyard. Customers enjoy both the regular jerky and the chips, with some preferring the chips for their extra fat during outdoor activities.
Been getting their jerky for years. Super high quality. Super delicious and super friendly & kind owners so happy they are a business in my community.
June 2025
Best customer service! There was an order error on my last purchase and they went above and beyond to fix it! Living in CA I miss my hometown favorites, I’m glad they ship to me!
May 2025
I've always loved this place and prices aren't too bad I had an issue with the lemon pepper but I was sent a brand new bag no questions asked,great customer service and quality products