Shopping Gets Weird but Wonderful with Walmart Realm
Walmart just launched Realm, its new 3D online shopping platform. To help you visualize what that means, imagine a virtual mall packed with bright colors, wacky landscapes, and cartoon avatars wandering around. Realm lets you browse "digital doubles" of real Walmart products by navigating through several make-believe worlds. "We believe this is the future of commerce," said Justin Breton, who leads brand experiences at Walmart. "It won't replace our website or app, but will complement them."
Read the post