Optima Beauty Supply, established in 1996, is a family-owned and operated business in Jackson Heights. Known for its wide selection and reliable stock, it has been a go-to beauty shop for locals. Over the years, Optima Beauty has expanded from retail to supplying salons and stylists across the NYC region. Customers appreciate the high-quality hair products and commend the exceptional customer service. The store offers a reward system where customers earn points with each purchase, helping them save money. The pandemic has not stopped Optima Beauty's service. It now offers online ordering with quick shipping and well-packed items, making it a convenient option for those who prefer shopping from home. Overall, Optima Beauty Supply is a well-stocked, clean, and friendly store that meets the beauty needs of its customers.