JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. The company's new beauty concept, JCPenney Beauty, offers skincare, makeup, and beauty deals from big-name brands like Covergirl & e.l.f. and Black-owned brands through Thirteen Lune. Customers can visit the JCPenney Department Store in Rochester, NY to discover a wide range of national brands such as Adidas and Levi's, along with the company's private brands Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, and more. The store is praised for its great selection, neat and clean layout, and friendly customer service, with one employee, Janet in the Men's department, being particularly outstanding.