Previously Focus First Credit Union until the recent merger with Family First Credit Union in January of 2026. Family First is a full-service financial institution that has been serving the Rochester community for 50 years. With our main headquarters in Penfield, and additional branches in East Rochester, Greece, Henrietta and Webster, we pride ourselves on providing you with the financial solutions you need and excellent member service that you can rely on. Mortgages, interest-bearing checking accounts, new or used vehicle loans, low-rate credit cards, youth accounts and small business services are just a handful of the products we offer.
