Body & Soul is a unique and vibrant business that offers a diverse range of Afrocentric products and experiences. The store is a combination of a boutique, clothing, home decor, library, hygiene, essential perfume oils, and jewelry. The owners, Mr. Michael and Mrs. G, are known for their warm and welcoming attitude, providing customers with exceptional customer service. The store's atmosphere is described as having a "sweet colorful authenticity" that is rare to find these days. Customers are encouraged to "chill and support a unique small business" and to avoid complaining about minor issues, as the owners are dedicated to creating a positive and inclusive environment. The large selection of Afrocentric items, including clothing, home decor, and personal care products, has impressed many customers, who have praised the knowledgeable owners for their willingness to share information about the products. Unfortunately, the store does not have any restrooms available, and the policies regarding non-service or service animals may vary. Overall, Body & Soul is a beloved business that has left a lasting impression on its customers, who describe the experience as "so good" and "full of love." The store is a unique and authentic destination for those seeking Afrocentric products and a welcoming atmosphere.
I enjoy every encounter and purchase at this establishment. Amazing Journals, warm smiles, always offering water! I purchase my Black Soap, lotions and scented oils from Body & Soul. Keep striving ladies!
May 2026
What an amazing shop! There’s a cultural bookstore, unique artwork, clothing and skincare products. It’s absolutely worth stopping in. It’s located in Downtown Winston Salem and near the parking garage. They took such great care wrapping our beautiful piece of art so we could fly back home with it. We can’t wait... read full comment
March 2026
What a true Gem in the local Winston Salem community! From entering to leaving you feel a warmth of love appreciation and amazement at all the wonderful things you will find! If you luck up and happen to have Dana Black the owner work with you, it will be a customer service experience you’ll never forget!!!
