SCHEELS is an employee-owned retail company known for its exceptional customer service and extensive selection of sporting goods and outdoor gear. The store offers over 85 categories, including hunting, fishing, camping, golfing, and team sports, featuring top brands like Nike, Under Armour, and YETI. Customers appreciate the friendly and knowledgeable staff, who provide helpful guidance and support during their shopping experience. The store is not only a shopping destination but also an entertainment hub, with attractions like a candy store, an indoor Ferris wheel, and a large arcade shooting range. Visitors often note the store's cleanliness, organization, and inviting atmosphere, making it a great place for families and friends. Although prices may be higher than at discount retailers, customers recognize the value in the quality of merchandise and the company’s commitment to giving back to the community through support of local schools and charities. Overall, SCHEELS stands out as a top choice for those seeking high-quality products and a welcoming shopping experience.