lululemon is an athletic apparel company founded in Vancouver in 1998. It makes technical clothes for yoga, running, dancing, and other sweaty pursuits. The stores have strong ties to their local communities. Customers report fantastic shopping experiences at lululemon. They feel welcomed and taken care of from the moment they enter. Staff are pros who provide wonderful service, helping find the right items and making recommendations based on use. Employees are described as going far above and beyond to solve problems, taking their time to go through all solutions, which leaves customers with a feeling of relief. This kindness makes the experience truly pleasant and enjoyable, even during stressful times like the holidays. Such service makes customers feel a sense of comfort and trust, with many stating they will definitely be back. While not the cheapest, the company has truly earned customer trust through these exceptional interactions.