Rocco's NOFRILLS in Toronto is a popular grocery store known for its affordability and helpful staff. Located downtown, it benefits from a vibrant community atmosphere. The store offers a wide variety of products, including fresh produce, though some customers wish for more protein options. It is a reliable place for cheap groceries, with convenient parking available. However, it can struggle with long lines during peak hours, particularly after dinner. While many appreciate the selection, some note the influence of Loblaws on pricing and product availability. Overall, Rocco's NOFRILLS is a practical choice for shoppers looking for value in the downtown area, but there are suggestions for improvements, like extended hours and additional food options like a snack bar.