Prize is a must-visit gift shop and an absolute gem in Ashland. It is a favorite store with an exquisitely edited and nicely curated selection of extraordinary items. Shoppers find unique decor, art, clothing, jewelry, bar ware, and imported beauty products, along with great little treats and gifts. It is a fancy luxury gift store with prices of all ranges, perfect for family, loved ones, or to treat yourself. The staff is helpful and kind, never applying pressure. Plan to spend time savoring this beautiful place for special gifts.