We love our little bookstore and put our hearts into all that we do here. We see ourselves as the current stewards of a treasured Ashland gem, here since 1978, and Home of "The Secret World Vault" and "Wizard's Apothecary". We also love this amazing Rogue Valley community that we are a part of!
I have lived in Ashland my whole life, and when i was a kid this was my favorite bookstore. It has a decent selection for small children all the way through teenagers, and the staff are very helpful. The shop has a sort of fairy theme that makes the whole place seem magical. Great place to bring small children or visit... read full comment
March 2025
Our most loved Ashland spot. Great gift and bookstore. A kids dream.
March 2025
Been coming here since I was born, love this place. Staff and owner is very friendly, and I love the Birdie bags near the front desk.
