Riddle’s Jewelry at Rushmore Mall is a family-owned business that has been serving customers since 1959. With 65 stores across nine Midwest states, it is known for its wide variety of fine jewelry, diamonds, and designer brands. The company operates a large factory in Rapid City, South Dakota, where they produce many of their own jewelry designs, including their signature Noventa diamonds. They emphasize supporting products made in the USA. Customers praise the store for its excellent customer service, friendly and knowledgeable employees, and the helpful staff who listen carefully to their needs. Many reviews mention impressive experiences in selecting and customizing jewelry, such as resizing and polishing wedding rings or choosing the perfect engagement or anniversary rings. The staff is often described as attentive, patient, and willing to go the extra mile, even working to get items from their website if not available in-store. The store’s display is highly rated for its presentation, making it easy for customers to browse and find their ideal jewelry piece. Overall, Riddle’s Jewelry is recognized for its quality products, attentive service, and commitment to customer satisfaction, making it a trusted choice for jewelry needs in the community.
Didn't have what I was looking for but very helpful. Will be back to check again next time I get through town.
March 2026
Thomas R. made my purchase easy and quick. His sense of humor mixed with his professionalism made for such an enjoyable experience. Thank you Tommy Diamond!
February 2026
Ronda on the 6th of Feb have done an amazing job on helping us with my ring I am so excited and today with all the guys that are doing amazing getting my ring to me...... Thank you so much I love my ring it fits really good
