Appleton Harley-Davidson is a well-established, independent dealership that has been serving customers since 1952. Known for its commitment to customer satisfaction, the dealership offers a wide range of services, including new and used motorcycle sales, maintenance and repairs, and a large selection of parts, accessories, and apparel. The dealership also features the Appleton Harley-Davidson Riding Academy, which issues motorcycle licenses with MSF certification. Customers appreciate the friendly and caring staff, highlighting how they go above and beyond to provide excellent service. Sales personnel like Darian and others are praised for their helpful, kind, and professional attitude, often staying late or making extra efforts to ensure customers are satisfied. Many reviews mention how comfortable and welcoming the atmosphere feels, making customers feel more like friends than just buyers. The dealership's staff is experienced and attentive, with one customer noting how a staff member personally searched for a specific used bike, resulting in a successful purchase. Service department staff, particularly Mike Hodges, receive high praise for their professionalism and dedication to fixing issues promptly and thoroughly. Customers feel confident in the quality of work and recommend the dealership for both sales and service. Overall, Appleton Harley-Davidson stands out for its long history, personalized service, and genuine care for its customers, making it a trusted destination for motorcycle enthusiasts.
Originally bought my bike here, was on the road losing PSI and brought it in. Service department more than accommodating short handed on a Sunday got me in immediately.
July 2025
Awesome group of people here. Darian helped me out with a bike I was looking at and the rest of the sales staff were great throughout the process. Super cool people that really care about their customers.
July 2025
My experience with Appleton felt wholesome, working with prior military salesmen I felt more at eas when making a big purchase.
