A. Schwab is a beloved and iconic general store located on the famous Beale Street in Memphis. This timeless establishment offers a wide selection of memorabilia, hats, clothing, and old-school candy, providing visitors with a charming and nostalgic shopping experience. The store features a small museum upstairs, taking customers on a journey through its rich history. Known for its zany trinkets, fun t-shirts, and imaginative crafts, A. Schwab is a must-visit destination for those seeking quirky gifts, a refreshing soda, or a delicious milkshake. Whether you're a long-time customer or a first-time visitor, this Memphis institution is sure to delight and surprise with its unique offerings and warm Beale Street welcome.
We stopped in specifically for the old fashioned sodas as that is what we had heard lots of good words about. The sodas are fantastic, made freshly when ordered and served in a neat historic space. The store and everything else was less interesting to us, but highly recommend stopping in for a soda!
August 2026
What a nice place! Retro just like we like!!! Loved it, a must visit
July 2026
Neat store, great ice cream and very friendly staff.
Recommended as Best Shopping Because: A. Schwab's is simply an institution, and is the kind of spot where you will find exactly what you need to complete a costume.
Best for Christmas Shopping Because: This is stocking-stuffer headquarters for Santa's elves, especially for the kids - or child-like adults.
Best for Elvis Shops Because: A. Schwab's has plenty of Elvis kitsch in its aisles - and saves you a trip to Graceland.
