Amigos N University Ave is a grocery store that offers a unique mix of traditional and cultural favorites, making it a go-to place for those who appreciate authentic Mexican flavors. Located in four Texas communities—Amarillo, Hereford, Lubbock, and Plainview—Amigos is part of The United Family, which operates various grocery brands in Texas and New Mexico. Customers enjoy a variety of Latin ingredients, fresh daily bakery items, and a selection of fresh tortillas. The store also features a taqueria and a meat market with quality fajita meat. Many guests appreciate the friendly and helpful staff, who are always willing to assist shoppers. However, some customers have noted issues with corporate regarding online rewards and account access, which has caused frustration for regular shoppers. Despite mixed feelings about the store's ambiance, Amigos is known for its fresh produce and great in-store deals, making it a popular choice in Lubbock.