The Local
Women's Clothing,
Men's Clothing,
Gift ShopsHours:
146 N Castell Ave, New Braunfels TX 78130 Hours
About The Local
The Local is a cute store and a really cute spot in New Braunfels. It has everything you need, from unique stuff and super cute items to beautiful gifts and very cool one-of-a-kind souvenirs. The store offers plants, clothes, drinkware, jewelry, New Braunfels gear, stickers, and fun little gifts. There are new styles that are breathtaking, with prices that vary depending on the item. The vibe is great and the people are freaking friendly, super sweet, very kind, and helpful. They provide amazing packaging and will wrap up gifts nicely. While help can sometimes be limited during outside events, the staff inside is friendly and informative. It is a favorite store for many, featuring items from favorite local artists and creators. Customers love the place, feel the love from it, and can't wait to come back.
Most Recent Reviews
January 2026
This store has everything you need to become a local. We love visiting the store whenever we are downtown. We will definitely be back
August 2025
The Local is such a gem in New Braunfels! The selection is always beautiful, unique, and perfectly curated. Can’t recommend this place enough!
July 2025
The Local is a fabulous Boutique. The clothes are beautiful and very stylish. Loved all the Jewelry. Plenty of gift ideas. The Customer Service was wonderful by Kat, Kayla, and Gen.
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