H-E-B in Lincoln Heights has recently completed a three-year remodel and expansion, creating a larger and more modern shopping space. The store now features a bigger fresh produce section with over 250 organic options, a full-service seafood department stocked daily, and a dry-aged beef selection. The bakery offers scratch-made breads and freshly made tortillas, while the expanded Meal Simple section provides ready-to-heat meals. A standalone cheese shop with cheeses from 13 countries and a self-service olive bar add to the store’s variety. There is also a True Texas BBQ restaurant serving slow-smoked Texas-style barbecue over natural Texas oak wood, which enhances the Texas flavor atmosphere. Customers appreciate the store's fresh and inviting smell of Texas BBQ. The curbside service is highly praised for its efficiency, though some mention challenges with speed bumps outside the store. Overall, H-E-B in Lincoln Heights is valued for its wide selection, quality food, and friendly service, making it a popular shopping destination in the area.