The AT&T Store in Waco offers a wide range of phones, tablets, smartwatches, and connected devices from popular brands, along with flexible wireless data plans, including prepaid options with no contracts or credit checks. Customers appreciate the store’s friendly and knowledgeable staff, with several reviews highlighting staff members like Aurora, Evelina, and Mathew for their helpfulness, patience, and professionalism. The store is praised for its clean and welcoming environment, making customers feel like family. However, some customers have experienced issues, such as receiving a charging cord without a box or feeling that phone prices are too high, with one noting the frustration of buying an expensive device only to find it unusable without additional accessories. Overall, the store is viewed as a reliable place to get devices and assistance, with staff who go the extra mile to help resolve problems and provide excellent service.