World of Mirth is an award-winning toy store located in Richmond, VA, and has been locally and woman-owned since 1993. This beloved shop offers a vast and diverse selection of games, puzzles, books, and inventive dress-up items, catering to kids of all ages and even adults. Visitors are greeted with a friendly atmosphere and unique items that make gift shopping a delight. Customers love the store's commitment to inclusivity and acceptance, creating a welcoming space for everyone, including those from the trans and queer communities. With a reputation as the most popular toy store in Carytown, World of Mirth continuously updates its inventory, ensuring that every visit brings new and exciting finds. From Calico Critters to Lego and even hard-to-find collectibles like Monchichi, there is something for everyone. Curbside pickup and shipping across the U.S. make it convenient for all. Many customers express their joy in discovering treasures and having memorable experiences, reinforcing the store's status as a magical destination for gift-giving and fun. Whether looking for a special toy or a unique gift, World of Mirth promises to amaze and delight.
I love this store it has everything I want jellycats, smiskis, and Sonny angels. This is my kind of store!
June 2026
A well stocked store with very helpful staff. I took my engagement photos in the photo booth!
April 2026
Came in here to take engagement photos in their photobooth and walked out with ever hyperfixation I’ve ever had. Kylie was so sweet and helpful. We don’t live in RVA but 10/10 would come back for this place.
