Build-A-Bear Workshop in Williamsburg offers a fun and creative experience for kids and families. Visitors can create their own plush toys by choosing outfits, sounds, and scents to personalize their furry friends. A special feature called Record Your Voice allows people to add a 5-30 second custom voice message to any plush toy, making it a memorable gift. The store hosts parties before, during, or after hours, which include a personalized furry friend, a Special Heart ceremony, party games, and more. These events are perfect for birthdays, office gatherings, or community celebrations, and can be booked easily via phone or website.
Although some reviews mention the store being a bit expensive, visitors generally praise the friendly staff and the enjoyable experience. Kids love picking out their stuffed animals and participating in the activities. Some suggest the store could use upgrades in clothing and accessories to make it more dazzling. Overall, the store provides a great outing, especially for special occasions or trips, creating happy memories for children and families alike.
This is Lauren, Im going home now but I wanted to leave a review for Aliyah because she was amazing at her job and seemed like she enjoyed it and was adorable with how she was speaking to us (me and my sister) but altogether she was my favorite worker as soon as I met her. Aliyah keep on going!
May 2026
Grand daughters love getting new stuffed bears. Also repaired one tired kitty that needed some sewing and a new speaker box. Fun stuff. I hope to get one that looks like my dog.
April 2026
By far, the best customer service imaginable. Jesse was kind, energetic, funny, and very helpful. My kiddo was able to build her dream stuffie, including a voice recording and Jesse made my baby feel seen, heard, and cared for. Absolutely recommend and we will go back soon!
