Parsons of Eagle River has been serving customers for over 80 years, offering quality new and used cars, trucks, and SUVs. As a trusted dealership in the Woodruff and Rhinelander areas, it specializes in Chevrolet and Buick models, including the Silverado and Enclave. The dealership provides certified parts and a service department that keeps vehicles well-maintained and running like new. Customers appreciate the friendly and knowledgeable staff, from service managers to salespeople, who are always ready to answer questions and provide excellent customer service. Many reviews highlight the dealership’s quick and efficient repair work, such as fixing a GMC AT4X tailgate issue and addressing a serious oil leak on a Silverado. The service team is praised for their professionalism, timely repairs, and helpfulness, including offering loaner vehicles when needed. The auto body team is also commended for quick, quality repairs. Customers value the trust they place in staff like service consultants who explain repairs clearly and keep them informed throughout the process. Overall, Parsons of Eagle River is seen as a reliable, friendly, and professional dealership that provides top service and cares about its customers’ needs.
Very friendly staff. Made purchasing a car non stressful and I even got presents!!! Very good experience.
August 2026
I had a screw in my tire, took it to Parsons without an appointment and their service department was able to repair it and got me going again. Great service.
August 2026
Very pleased with the sales and financial team that handled our purchase of a new Blazer.
