Heartland Credit Union is a helpful, understanding, and steady force that helps make members’ financial lives easier. It is a trusted partner for those wanting to purchase a home or own a business, and for those who prefer digital channels. Members report great efficiency and friendliness from staff, who are very knowledgeable. The live video chat feature is highlighted as great, with nice, quick help, making the phone app much quicker. Many have been members for years, noting the service is as good if not better than smaller institutions, with calls and online messages promptly returned. Members appreciate financial support, such as cutting an auto loan APR in half despite low credit, resulting in significant savings and better terms. Some feedback includes a wish for updated card styles. Overall, members express strong loyalty, stating they will never leave this bank.
We were with Dane County Credit Union for years and loved it. When they switched to Heartland, we were concerned. Luckily, we've had zero issues with anything at Heartland. Everyone is super friendly and knowledgeable.
April 2026
I came to the Madison, WI branch with an issue with my credit card. Thank you Anita, you resolved the issue in less than 10 minutes!
February 2026
Anita was so accommodating with me changing my mind several times about a new account. She mentioned the round up debit card which is exactly what I needed.
