Lids is Madison's number one destination for hats, featuring a huge selection of officially licensed MLB, NBA, NFL, NHL, and NCAA gear. The store carries a wide variety of styles including fitted, snapbacks, dad hats, flex fits, and knits from favorite brands. It is the place for a hat, and they now have jerseys. The custom embroidery service is noted as being excellent and not expensive. Staff and management are consistently described as friendly, helpful, respectful, professional, and exceptional, often going the extra mile to ensure a good customer experience. Many customers have been loyal shoppers for decades.
Great customer service, Ian is always very helpful.
December 2024
Paul and Ian have both gone out of their way to make our family holiday hats for christmas. I've been to both east towne and west towne lids and I know im taken care of when they are there.
October 2024
Ian was excellent in helping to find a cap for my husband. He was looking for a stretchy, well-fitting hat. Ian went the extra mile in helping and was so friendly! We appreciated his customer service!
