Sporting Goods in Madison, WI

528 S Park St, Madison WI 53715

4.9 Superb 105 reviews

• Today 11AM – 4PM
• (608) 251-0125

“They sold me a pair of shoes that fit me better than any pair I’d ever worn. 3 days later I showed back up, with my feet in a shape they’d never been allowed to be in before, no longer able to wear the shoes comfortably because my feet had changed so much. They let me return the shoes I’d worn 3 days even though I didn’t have my receipt and exchange them for a pair that was $20 cheaper.”

4222 Milwaukee St #7, Madison WI 53714

4.9 Superb 98 reviews

• Today 9AM – 5PM
• (608) 285-5190

“Mike is a good dude. DG is his passion and it shows. First timers need not worry about being sold anything just for a sale. He’s happy folks even just stop in to say hi. The shop is a staple to the disc golf community and we’re lucky to have it.”

605 N Sherman Ave, Madison WI 53704

5 Superb 70 reviews

• Closed today
• (608) 244-7370

“Got my first pair of skates from Suter’s, and I couldn't be happier. The staff is super knowledgeable and patient. They didn't just sell me a pair that perfectly fit my needs and budget; they actually took the time to teach me the basics of lacing and the background needed to own my own gear. Highly recommend for anyone looking to ditch rental skates!”

512 State Street, Madison WI 53703

4.8 Superb 90 reviews

• Today 12 – 5PM
• (608) 622-3534

“My daughter bought her very first skateboard at Freedom Skate Shop. We had a great experience! He was very informative and helpful. We will definitely be going back.”

6674 Odana Road, Madison WI 53719

4.6 Superb 188 reviews

• Today 11AM – 5PM
• (608) 824-3920

“Had a great experience at the store today with AJ. He was incredibly helpful and made getting set up with a new driver at a very good price. I’d definitely recommend this store to anyone looking for quality sporting goods and great customer service!”

1230 Regent Street, Madison WI 53715

4.6 Superb 173 reviews

• Today 11AM – 5PM
• (608) 251-8413

“From start to finish, they provided exceptional service. They were helpful, thoughtful, and thorough without making me feel pressured. I felt confident in my purchase the entire time. Highly recommended!”

5504 University Avenue, Madison WI 53705

5 Superb 46 reviews

• Closed today
• (608) 441-2545

“I had a great experience at Diversions Scuba getting certified for Nitrox. Sofia was incredibly accommodating with my schedule and is a wealth of knowledge. We sat down and did calculations by hand, which really helped me understand the benefits and the 'perils' of using enriched air. She also walked me through measuring O2 percentages and the proper way to label tanks. Highly recommend Sofia and the team for their professionalism and personal touch!”

216 N Henry St, Madison WI 53703

4.6 Superb 101 reviews

• Today 11AM – 6PM
• (608) 257-5043

“I love this store so much! Each time I’ve gone in there, the workers are super nice and chill. If you want to go to a store where you don’t feel like you’re bothering the workers, Fontana is perfect. Last time I was there I had my eyes on an osprey backpack and Al showed me all the hidden gems and made sure it was the right fit for me. I didn’t get it that day but I loved it so much. I went back for it today and Al was there once again to help me get the osprey sportlite that I’ve been thinking about since the last time I went. I’m so excited to use the backpack! 10/10 store overall with super welcoming people always there to help.”

4926 Pflaum Rd, Madison WI 53718

4.9 Superb 46 reviews

• Closed today
• (608) 222-1691

“Ordered a broom and got it the next day. Steve was so nice and understanding when I called. First time doing business with Steve's Curling, and won't be the last. Totally earned my business! Stellar customer service!!”

6620 Odana Rd, Madison WI 53719

4.6 Superb 61 reviews

• Today 10AM – 6PM
• (608) 826-4222

“Steffon and the rest of the staff was super helpful when my son went in struggling with his feet hurting after his Soccer games. They got us all set up, super kind, super knowledgeable! My son scored five goals later that afternoon. A great place for soccer equipment.”

434 N Midvale Blvd, Madison WI 53705

4.5 Superb 79 reviews

• Today 10AM – 6PM
• (207) 552-8608

“Kathy was very helpful in finding a pair of boots, a suede protectant, and a leather conditioner. She explained how to order online due to a backstock issue and answered all our questions when needed but didn't linger or make us feel pressured.”

1150 Williamson St, Madison WI 53703

4.8 Superb 32 reviews

• Today 12 – 4PM
• (608) 441-2445

“was longboarding in madison and stopped in to get some shorts bc i was getting warm in my previous shorts and i bought a wrong size but the employee there was nice enough to let me trade into other shorts that fit and pay the difference on the price. he didn't upcharge me and was friendly.”

601 W Dayton St, Madison WI 53715

4.7 Superb 17 reviews

• Closed today
• (608) 256-5645

46 West Towne Mall, Madison WI 53719

4.3 Superb 33 reviews

• Today 11AM – 6PM
• (608) 824-2245

“I was in a couple days ago looking for some golf pants to wear to work and the lady who helped me was AMAZING! I didn’t catch her name but I’ll definitely be back to the store because she made a stressful situation for me a Breeze!”

7483 West Towne Way, Madison WI 53719

4.1 Good 224 reviews

• Today 10AM – 6PM
• (608) 833-6680

“Nice place for the unique outdoor activity items. Bought and returned a drinking bottle that leaked. They were very nice refunding the purchase. Will shop there again. Became a member for free shipping on products”

454 N Midvale Blvd, Madison WI 53705

4.1 Good 67 reviews

• Today 11AM – 6PM
• (608) 238-8455

“Very nice store. The store is really into the Badgers. You could find anything you need there. Excellent for all sports. The people working there go out of their way to help you find what you are looking for. So if you are really into sports, check them out. I give this store a 10!”

13 Atlas Ct, Madison WI 53714

4.3 Superb 9 reviews

• Closed today
• (608) 222-5188

“First time buying a ball. They were great! Low pressure and made things easy. The ball I wanted was in stock and drilled same day. Got a few tips while I tried my new ball on the lane, too. So glad this is my neighborhood shop.”

MADISON EAST, 4725 E Towne Blvd, Madison WI 53704

4 Good 110 reviews

• Today 11AM – 6PM
• (608) 440-6856

“It's functional! I don't know what you expect me to say. They seemed to have a perpetual buy one get one half off sale and I didn't really let it have an impact directly. I needed walking shoes that I might try to run in. I've been walking regularly well, I'm not sure how much I can jog. And I needed some boots to work in the garden and hike trails. I tried on two boots that I expected to not like and that helped confirm my judgement. I'm quick to go to what I like, and what I don't hasn't changed much.”

35 East Towne Way, Madison WI 53704

3.9 Good 22 reviews

• Today 11AM – 6PM
• (608) 249-5889

“Best store in Madison for shoes. Way better customer services than finish line and footlocker. THANK YOU AURY, WOLFGANG, and all the uncs working at the store. You made all my feet and shoe dreams come true”

22 W Towne Mall, Madison WI 53719

3.8 Good 18 reviews

• Today 12 – 5PM
• (608) 827-0850

“A young man helped me out named Landon he was very helpful and nice and understanding. I would recommend going there and checking out the store. ⚠️WARNING⚠️ ⚠️WARNING⚠️ ⚠️WARNING⚠️ THEY DONT SELL BADGER BASKETBALL JERSEYS”

132 W Towne Mall Space C38, Madison WI 53719

3.9 Good 61 reviews

• Today 12 – 6PM
• (608) 833-4650

“Christmas is right around the corner, and I am looking to get a custom hat made using artwork from my brother’s album. Vinny is honest from the start and lets me know that since the hat was not purchased at Lids, it may not turn out exactly how I envision. I appreciate his transparency and fully understood the precautions in case it didn't work out. Vinny was incredibly kind, creative, and willing to make it happen. Proud to say the hat turned out beautifully, and I cannot wait to gift it to my brother. Highly recommend working with Vinny.”

2814 Bryant Rd, Madison WI 53713

3.8 Good 31 reviews

• Closed today
• (608) 274-1353

“I've been ordering jerseys for my ultimate frisbee team from Badger for a few years now working with Tyler Fuhrman. Really great customer service. Tyler is always responsive to questions and helped me mock up a new design for our white jerseys this year. Prices are good and received our order in less than two weeks this year. As a new coach, it was a huge relief to not have to stress about jersey ordering. Thanks.”

1440 Monroe St, Madison WI 53711

3.6 Good 20 reviews

• Closed today
• (608) 256-9499

“We make a stop at Bucky's Locker Room every time we visit Madison. I assume most locals know this but you can actually go out into the stadium about 15-20 feet near the field. It's gated but my kiddo loves being able to see "Bucky's House!" Cool tip for out of towners. Prices are expensive, nothing like a $30 shirt and $75 jacket but what do you expect. Maybe not the best place to buy economical fan gear but they do have a nice, quality selection! The clearance rack has served me well! Very clean spot to shop around or see the field. Customer service is always friendly. No doubt we will come back as we can!”

PRAIRIE TOWNE CENTER, 247 Junction Rd SPAC 247, Madison WI 53717

3.8 Good 58 reviews

• Today 11AM – 6PM
• (608) 841-4071

“Kim is AWESOME! As soon as I walked in the store she greeted me, keep in mind she had customers she was already attending to at the register. I needed her opinion/advice on what to get my girlfriend and she found me the perfect solution! People like her make me have faith in humanity!”

209 West Towne Mall, Madison WI 53719

3.7 Good 35 reviews

• Today 11AM – 6PM
• (608) 829-1868

“They have some very good deals. Just look for the red tag/signs. Also staff is very freindly. Not the cleanest thing in the world but the service more than makes up for it.”

578 North Midvale Boulevard, Madison WI 53705

3.8 Good 92 reviews

• Today 11AM – 6PM
• (608) 315-5636

“Lululemon has been an incredible partner to our personal training business, and we’re truly grateful for the relationship. Their team is always supportive, professional, and aligned with our mission of helping people move and feel their best. A special thank you to Gisella for being such a pleasure to work with and for consistently going above and beyond. And of course, the training apparel speaks for itself—comfortable, functional, and perfect for both coaching and training. We’re proud to partner with such a great brand and team!”

2234 S Park St, Madison WI 53713

3.4 Good 20 reviews

• Today 11AM – 4PM
• (608) 259-1530

“What stood out most to me was the genuine care and attention given to helping me make the right purchase not just a sale. The associate & I think the owner went above and beyond to make me feel comfortable, confident, and respected. They took the time to ensure each outfit fit properly and truly matched my needs.”

10 East Towne Way E510, Madison WI 53704

3.5 Good 46 reviews

• Today 12 – 6PM
• (608) 241-1230

“Paul has made my holiday shopping much more special by stitching a few hats for our holiday gift exchange. I know when im at this store Paul will go above and beyond to make sure my custom hats turned out amazing. Whenever I've made it to the west towne location I'm impressed by the other locations customer service.”

350 E Towne Way, Madison WI 53704

3.7 Good 128 reviews

• Today 10AM – 7PM
• (608) 241-2764

“My son and I went to this location this morning, because our local Dick's didnt have the soccer cleats he wanted. Mason was amazing in helping us w what we needed, plus he went above and beyond. He is probably one of the most friendly and precise customer service employees I've come across. Kudos to Mason, and thank you very much for all your help.”