Machinery Row Bicycles is a well-established bicycle shop in Madison, operational since 2002. Known for its extensive selection of bikes, including mountain, road, electric, triathlon, fat, and hybrid models, it serves as Madison’s largest independent Trek dealer. The shop also features brands like Felt, Giant, Moots, and Co-Motion, along with cycling apparel, gear, bike rentals, fitting services, and repair/maintenance.
Customers appreciate the friendly and generous service provided by the staff. Many reviews highlight the shop's commitment to helping customers, such as when a mechanic freely provided a necessary screw to a customer in need. The staff is recognized for their knowledge and willingness to assist with complex issues, including warranty claims.
Renting e-bikes is a popular option, with customers expressing satisfaction with their experiences and the convenience of the shop's location near riding paths. Overall, Machinery Row Bicycles is praised for its excellent service, knowledgeable staff, and commitment to customer satisfaction, making it a go-to destination for both purchasing and maintaining bicycles.
Bought a Domane road bike. New to the sport. The salesperson was very knowledgeable, attentive, and thorough with his advice.
September 2026
The staff at Machinery Row are always very helpful and friendly! They are conscientious about helping riders find a good fit and matching the bikes, gear, and accessories with everyone's riding style! Love the care and attention they give to customer interactions!
September 2026
Very knowledgeable about bike products and how to use them. Well-staffed and quick service. Extensive inventory of bikes and supplies. Very conveniently located next to the bike path in downtown Madison.
