Great selection and you can find a deal if you look hard enough.
October 2023
A mecca for Badgers supporters and anyone shopping for quality sportswear. Carrying a huge range of apparel and accessories, this top city centre store is well worth stopping by even if you’re just browsing.
October 2023
very best selection of Badgers fan clothing and collectibles. sizes available for 2T to XXL any style. hundreds of sweatshirt and hat choices available for any fan, student, alumni or parent official Badgers brands only
UNIVERSITY BOOK STORE·FRIDAY, DECEMBER 15, 2017·
The University Book Store proudly serves the students, alumni, and faculty of the University of Wisconsin – Madison and the greater Madison community. The University Book Store is a non-stockholding corporation that receives no aid or funding from the University or State of Wisconsin.
Adhering closely to our mission to manage the business in the interests of the student body of the University of Wisconsin – Madison, the University Book Store provides the Madison community with a diverse selection of books and textbooks, collegiate clothing, and supplies. Our proceeds stay local to benefit UW students and our community.