The University Book Store in Madison serves students, alumni, faculty, and the local community, offering a wide range of books, textbooks, collegiate clothing, and supplies. The store is large and well-organized, with multiple floors and plenty of space to browse. It features a great selection of high-quality Wisconsin Badgers gear, including apparel, accessories, and collectibles in various styles and sizes, suitable for fans of all ages. Visitors can find a variety of UW-themed items, from sweatshirts and hats to school supplies and art materials, making it a popular spot for students and supporters alike. The staff are friendly and helpful, providing good customer service. The store's proceeds benefit the university community, aligning with its mission to serve the student body and local area. While the store offers a diverse and extensive selection, some reviews mention the store's size and organization positively, but also note that certain areas can feel sweaty or crowded, and some parts may seem less clean. Overall, the University Book Store is a go-to destination for university merchandise and supplies.
Popped in on a whim. Tons of stuff for school spirit and novelty/collectibles. Got a magnet to prove I was there.
February 2026
The place has all your Badger needs covered, but when they didn't have my size for a particular item, they had it delivered from one of their other locations! Thank you!!
January 2026
Stuff is expensive, but it is a good place for gifts and to get textbooks on short notice. The employees are sweethearts and the merchandise is cute!
