ERIK'S - Bike Board Ski in Whitefish Bay offers an extensive selection of bicycles, gear, and clothing from top brands like Specialized and Aventon. Their expert staff, including Marissa and Aaron, are knowledgeable and attentive, providing personalized service to help customers find the perfect ride. The store also specializes in skiing and snowboarding equipment, offering downhill skis, snowboards, and outerwear from renowned brands such as Burton and K2, along with expert services to keep customers adventuring smoothly. With locations in eight states, ERIK'S provides local expertise and excellent customer service, whether you're shopping for a new bike, getting a same-day repair, or preparing for the winter sports season. Customers praise the smart, pleasant, and no-pressure staff, as well as the quality and reliability of the store's products and services.
We had a great experience buying an e-bike with Elliot. Erik’s had the bike I wanted in stock and they encouraged me to test ride it. At the Bayshore Mall store, they suggest using the top floor of the parking structure, which was ideal! I was able to pick up the bike the same day.
June 2026
Employee was super helpful, asked good questions, and helped me pick the bike rake I needed. Would definitely shop here again!
May 2026
My bike needed new tires and tubes for an afternoon ride with family. This shop was able to accommodate me very efficient and effective!
