GCI Store on C Street in Midtown Anchorage provides phone and internet services. The customer service is frequently described as top notch, super helpful, professional, incredibly kind, and efficient, with staff able to expedite processes. Customers report being in and out quickly, sometimes in just five minutes or even 45 seconds for simple transactions. The store helps with setting up new phones, switching service, replacing SIM cards, setting up auto pay, and offering advice on plans and devices. The physical store is noted as being nice even when busy, with a visible screen to estimate wait times. However, experiences can vary. Some customers report a long wait and instances of being upsold. On occasion, communication about how product changes affect service can be unclear, leading to unexpected disruptions. While the phone or internet service itself can be spotty at times, the in-person assistance at this location is generally viewed very positively.