The San Francisco Mercantile is the type of shop that puts a smile on your face when you walk in the door. The displays are pretty, and even if you didn't know that you needed to purchase something when you walked into the store, your heart will feel happier and lighter for venturing in. This is where customers go if they want to buy some SF-themed knick-knacks to give as gifts. The store has a good selection of items across all price ranges, although parking can be a pain in the Haight-Ashbury area. If you are traveling in Haight-Ashbury, this is the location to pick extraordinary local souvenirs, from Golden Gate Bridge symbolic ornaments to locally made candles with interesting scents. Prices are reasonable for the location and compared to other touristy areas. The store offers a great selection of items that are perfect for personal use or as gifts, and the staff is attentive and helpful.
my favorite souvenir shop in SF. local artists and beautifully curated!
September 2025
I love this little shop. Every time I walk past, there’s something new a funny postcard, an artist-made mug, a rad hoodie. It’s not just the stuff they sell, but the vibe: very laid-back, welcoming, colorful. Came out with more than I planned, but zero regrets.
May 2025
Great store with quality products and friendly staff!
