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“Hands down the best dress store I've been to. I needed a prom dress and they directed me towards the perfect one! Everyone is super sweet and helpful! It was wonderful to work with them.”
“It was a pleasure shopping here for my new tuxedo. I got to custom order everything I needed in less than a week. Highly recommend stopping in to check out their selection, the owner is a true gentleman.”
“I got a candle from Tina Button Design and I LOVE this store!! Almost everything is made by an artisan, making it unique, the staff is so friendly and knowledgable about downtown, and the interior of the store is a tiny adventure. My husband and I visit Santa Cruz 1-2 times a year and ALWAYS stop in!”
“Friendly and knowledgeable staff. Unfortunately they didn’t carry the style I was looking for, but still helped me figure out my correct size. I’ll be back in the future when my needs change :)”
10AM - 6:30PM
7000 Soquel Dr, Aptos
Womens Clothing
“Always driving past and noticing all the colorful hats outside, my husband decided to stop in and check it out, to my surprise when I walked inside a wonderful collection of gifts, clothing and shoes. This is a store not to miss when wanting to buy a hard to find gift for someone. Will definitely be back!!”
“Everyone I've met there is so friendly, and they have so many different options for a range of body types and style preferences! I keep saying once you've had a quality suit you'll never be able to go back. There is no way I will be able to buy swimwear anywhere else. Amazing in every way!”
10:30AM - 4:30PM
1601 41st Ave, Capitola
Womens Clothing
“This is the best 2nd hand store in the Capitola area (perhaps Santa Cruz). The daily sales are wonderful and the selection and the uniqueness of the clothes are an absolute treat. I almost don't want to share this gem, but the proceeds go to our local community helping women in need, so I feel a need to give a shoutout the awesomeness of Daisy. My favorite place to buy new-to-me clothes.”
“Good gawd what an amazing place of great skater clothing and what not. The salacious selection of Santa Cruz Skateboards clothing was satisfying. The damage to my wallet was painful and yet needed. The staff was younger than some of my teeth fillings, but they were very competent. (It's hard to find good employees anywhere yet I was well taken care of.) I will have to go back before I leave town.”
“Popped in today for the second time. I first came in over a year ago and made it a point to visit again to my next trip in the area. This boutique is immaculately designed filled with something for everyone whether you prefer beautiful jewelry, coastal style clothing, accessories, etc. The girl working there today was very sweet, helpful, and made me feel welcome! I had to also stock up on the yummy room scent diffusers they have in store- smells the perfect blend of coastal and fresh. Always find beautiful things here and will visit every trip in the area I take.”
“Went in today to find a couple of suits for vacation after striking out at two stores beforehand. I was in the changing room for so long but everyone was so patient with me and gave me suggestions on styles and fit…even going into the back to grab items that were being unpacked - which I ended up buying . THANK YOU for being attentive and kind in a situation that can be stressful. This is my second time, and both times I walked out with what I was looking for ?”
“I was drawn in by the rack of gorgeous silk wrap skirts outside- I’m so glad I met Sonia! She’s prompt and professional and my clothing alterations were perfect. I will be using her custom embroidery services for my next project. Support small business!”
10AM - 5PM
808 41st Ave, Santa Cruz
Womens Clothing
“Super cute baby and kids store! I love that they actually have car seats and strollers on display so you can actually look at them. They're also able to order different colors or models in. They have a little variety of everything from clothes, to toys and even baby scooters.”
“Did all my kids' Easter basket gift shopping here this year. Nice little selection of Rainbow flip flops, Roxy clothes and SC Screaming hand swag. Fatima was really helpful with some issues I had with a dress return, gold star for het A+ customer services. Thanks!”
“This is my favorite boutique in Santa Cruz. I always find something I want, and I appreciate how many of their pieces are affordable. The last time I stopped by, I realized I was already wearing two pieces I’d bought there—which says a lot!”
10AM - 5:30PM
8050 Soquel Dr, Aptos
Womens Clothing
“An amazingly beautiful store with an artists eye for quality & uniqueness in gift items & a fine array of wearable clothing. Linda (owner)is warm & personable with an existence knowledge of all the handmade jewelry & ceramics she carries from individual artists. Definitely check this store out!”
“Pretty cool guy. Had an issue with an order and he worked with me to resolve it. Love having a source for comfortable, stylish, semi-professional clothing that is made from ethical sources and is eco-friendly.”
“Discovered this place in college while looking for a vest my boyfriend needed for a Halloween costume and ended up buying something for myself instead. Since then this place has completely defined my fashion sense and I absolutely love stopping in.”
“Great help & good friendly advice on flattering clothes that look fabulous on me. The owner has the best taste... classy & chic clothes for women & men. Lovely jewelry & accessories as well.”
“An absolutely fabulous store with such rare finds!! Found a cop copine skirt here for a very reasonable price- much less then what it goes for online (depop, vinted, etc). The owner has such a sweet soul and very knowledgeable! My favorite vintage spot in town”
“This is an amazing store! Unique clothing handmade in Nepal! My wife and daughter found several nice items at very reasonable prices. Jeff, the owner, kept me entertained with great conversation about all the classic concert posters and classic vinyl albums he was playing. Definitely worth a look. We will be back, as shopping here was just a great feeling!”
“This store is always dope vibes!!! Nico the owner always has a great attitude and his clothing is super high quality… this is one of the premier street wear brands in Northern California.??”
“I went here looking for some jeans. I had a great experience! Erica was genuine and helpful. I ended up finding 3 pairs of jeans and a top. I wasn’t expecting to find so much I liked, but the store looked great was easy to shop had a nice sale selection, and excellent service. They do have a lot of employees and they don’t like you carrying around your merchandise, but that’s how they have to be in downtown Santa Cruz. I have been there before so I’m used to that, and appreciate the level of service. Love what I got and shopping small and local it is so nice that they are available to the community. Thank you so much!”
“What a darling store, super well curated with good prices and western, stylish fashion. I got the prettiest cotton dress and omg the boots were amazing. Can’t wait to be back again! It’s a gem and new fav shop in town”
“I loved bubble lounge when it was on Pacific avenue. I bought quite a few things there and the service and staff was always helpful. The owner was helpful and charming.”
“Nectar has all the amazing designs by Amy Van Dam as the downtown store. Surfer wear. Dress it up or dress it down. Unique boutique you don't find these clothes anywhere else.”
“A hidden gem of a store with a refreshing and cozy atmosphere inside. Found their selection of clothes, jewelry, and other items entertaining and unique. Staff is also very outgoing and helpful.”
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“I’m pretty sure I never walk out of this store empty-handed. 😂 I always manage to find something cute for myself or my daughters: Lululemon, Johnny Was, Vince, Frame jeans, Hunter boots, hats, scarves…And on the rare occasion I dont find clothing or accessories, I love to buy the Paddywax candle in the blue jar. And the pricing is much more reasonable than other resale stores I visit in the Bay Area. I also take my mom and sister here when they’re in town. My mom never leaves the store empty-handed either. 😂”