Friedman’s Home Improvement Sonoma is a family-owned business that has been serving the community since 1946, now with four locations in Santa Rosa, Petaluma, Sonoma, and Ukiah. Known for its strong local roots, the store offers a wide selection of home improvement products, including hardware, tools, lumber, paint, plumbing, electric, landscaping, and garden supplies. Customers appreciate the great service and friendly staff, who are knowledgeable about their departments and often provide helpful ideas for DIY projects to make work more efficient, cheaper, and better. The store is praised for its fair prices, good sales, and price-matching policy, making it a preferred choice over larger chains like Lowe’s or Home Depot. Many customers find it convenient to shop in Sonoma, saving time and travel to other locations. The business operates seven days a week, offering resources and support whenever needed. With a commitment to sustainability and community involvement, Friedman’s Sonoma is recognized as a reliable, local alternative for home improvement needs, consistently earning high praise for its service, selection, and competitive prices.
Amazing local alternative to big box hardware chains. Great for home owners and pros alike
June 2026
They've got most of what you want, and every type of what you need. The kind staff will do their best to point you in the right direction in regards to where that thing is and what you might need next for your project.
March 2026
Great place. 30% off plants this weekend. Super help to load my car. Love the staff. They will order items if they dont have what you want in stock.
