Ed Morse Alfa Romeo FIAT has built a strong reputation with over 75 years of family-driven success, offering an extensive selection of new Alfa Romeos, FIATS, and high-quality pre-owned vehicles. Customers appreciate the wide range of options, all in excellent condition with great mileage, Carfax reports, and extended warranties available. The dealership is known for providing a personalized and friendly service experience, with staff and managers who are described as wonderful and knowledgeable. Many reviews highlight the excellent car buying process, from initial contact to delivery, with staff taking the time to explain details and show vehicle features clearly. The dealership also offers a reliable service department, where dedicated service advisors provide helpful recommendations, such as changing filters or other maintenance needs. Customers feel confident in the quality and trustworthiness of the team, although some mention occasional scheduling issues, such as limited Saturday hours or changes in service offerings since COVID-19. Overall, Ed Morse Alfa Romeo FIAT is a trusted business that values trust, integrity, and customer satisfaction, making every visit a positive experience.
Brandon in the service department was outstanding to work with. Service was completed quickly and scheduling was a breeze.
August 2026
I live in South St. Pete. I drive past the local dealership to come to Ed Morse. Lenny and the team do an incredible job. Customer service is top tier.
August 2026
They were very knowledgeable and helpful. They were prompt in returning messages/phone calls and thorough in explaining the diagnoses. Would definitely recommend!!
