Urban Outfitters is a popular clothing and lifestyle store located in the St. John's Town Center in Jacksonville, FL. The store offers a wide range of women's and men's clothing, accessories, shoes, and small space decor, as well as fun novelties. Customers can join the UO Rewards program to earn points and perks. The store's ambiance and style are praised, with an on-trend selection of products. However, some customers have found the prices to be quite high, and the quality of certain clothing items to be lacking, with some items starting to fall apart. Overall, the store is well-liked, especially by teenage shoppers, and the staff is described as helpful and friendly.