Apple The Fashion Mall at Keystone is a large store in the metro area, though some customers wish there were more locations closer to downtown or other corridors. The experience can be hot and cold. Many find it a very well-run store with super friendly, professional, kind, and accommodating staff who provide great service and make visits fun. Help from a Genius in person is considered far superior to phone support. However, service can sometimes become lackluster. There have been instances of long waits without being helped and, on one occasion, a rude and condescending employee. During busy times, like the iPhone 17 launch, the store can be a bit of a mess with confusing lines and a frustrating experience for some, though it is often busy with minimal wait. The store's redevelopment helped past issues, and workers are typically helpful, sometimes going above and beyond, like fixing additional items at no cost.
