Oh my goodness if you want a special outfit or just something for every day come here. Beautiful clothing and wonderful sales associates. I have been shopping here for over 30 years with three different owners and they are all wonderful.
November 2021
We shopped for the first time and really enjoyed what we found. The staff was very helpful! We plan to return.
October 2021
It’s a great a shopping place for ladies. Very unique and great quality stuff. Staff was excellent and the store was super clean and well organized! ????
Established in 1979. The Secret Ingredient is a women's clothing, accessory, and shoe boutique located in Indianapolis, Indiana. At our store, we offer contemporary and updated women's fashions and accessories. We are here to be your one-stop shop, where you can find everything you need to complete your next outfit. Some of the collections we carry include Belldini, Frank Lyman, Isle, Joseph Ribkoff, Luii, and beyond. Our staff will work with you to help you look your best. Drop by today!
