Founded in 2011 by mother-daughter duo Elaine and Gina DiGangi, Heart & Sole is a North End boutique inspired by a love for elevated casual fashion—versatile, stylish pieces perfect for everyday life. Shaped by Boston’s vibrant culture and appreciation for authenticity, the store blends timeless classics with modern trends. Heart & Sole offers contemporary women’s clothing, footwear, unique costume jewelry, accessories, and cozy homeware to elevate your space. Many of our items are handpicked from local North End designers and available in limited quantities, ensuring exclusivity. In 2024, we expanded with Heart & Sole for the Fellas, an online men’s shop featuring clothing, footwear, accessories, and home décor.
I have had good luck finding clothes and gifts in this store. I recently found a dress for a wedding. The owner is extremely helpful
January 2021
Went in to pick up a gift for my cousins BirthdayWide variety of clothes and jewelry and the staff was so friendly and helpful with finding the perfect gift!I’ll def be back!5 Stars ⭐️ ⭐️⭐️⭐️⭐️ for Heart & Sole!❤️
May 2020
I picked up some really cool men's shirts here. Great shop in a fun part of town. The staff was super friendly.
