Lure is my go-to for dresses for any occasion! I first discovered it when prom dress shopping. The staff were really friendly and genuinely wanted to help me find the perfect dress, which I did! They have such a wide range of dresses and I have been back numerous times with great success
June 2022
My husband bought me a gorgeous dress here for a wedding, and the quality was phenomenal. The cut was incredibly flattering, the silky material felt super high quality, and the staff were extremely helpful and friendly. We will be back!
May 2022
I bought my graduation dress here! The store associates were very good at helping me choose pieces that fit the occasion, and were very friendly. The clothing here is very stylish. One of my favorite Newbury Street shopping experiences!
