Tire Dealers in Watertown, MA

“The tire replacement was efficient and completed right on time. Ken was friendly, professional, and easy to work with. Overall, a smooth and pleasant experience. I would definitely recommend this car service.”

“Best place for all of your Automotive needs. Marco, Nixon, and the Watertown Team at VIP Tires & Service did an Outstanding Job Installing Tires, performing a Wheel Alignment, replacing brakes, and an oil change on my GMC Sierra 2500 pick up. Thank you Guys!!!”

“Came in for winter tire changeover. Was told at 2pm that they were a man down. I said, no problem, I’ll be here until 5:30.

Got the car at 5:30 and hit the highway and the car starts shimmying right away. I was not happy.

Called the next day. Made a priority appointment. When I showed up for the spot, I was polite but firm. I told one of the guys that I had sat patiently for 3.5 hours waiting for my tires the first time in. No problem. I had the time. Today, I don’t have the time and did not want to wait. I have never left Direct Tire with out-of-balance tires.

So, Fabio, a mechanic that I met looked at the tires and rims. He brought me out to show me the problem. The right side tires were wobbly as he turned them. Huh. I had not seen that before.

So we made a plan. I asked that he rebalance the tires to the best of his ability and put the two best balanced tires up front. He agreed that was the best plan of action.

I was not there long, and when I left, I hopped on the highway, and it was 100% better. Not perfect, but so much better. I know that it will never be perfect. I guess this is what had been done in the past without me knowing.

Once again, great service, people who care, and a super staff keep me coming back. It may be a little more expensive, but it’s always worth it. Every single time.

I appreciate your attention to customer service. It makes all the difference in the world.

Thank you guys (and gals). Happy holidays to all.

Chuck Wilson
Needham, MA”

“Hands down the best auto service experience I have ever had, and consistently so. I fully trust them with my family's vehicles and safety.
- They take care of you here and treat you like family. Honestly, even better than family. They truly take care of you car and understand how much reliable repair service matters. They are trustworthy and clearly are not pushing unnecessary repairs (unless of course you don't care about your car being in good shape).
- They get things done on a fast schedule and have gone the extra mile for me multiple times. They get you complementary Lyft service and/or a loaner car when needed.
- They clearly strive for operational excellence and first-rate customer service and somehow over-deliver on that. The garage floor is organized and clearly well run. They provide timely updates, videos of your car's parts requiring repair, and helpful explainer videos so you can be informed about the necessity of a repair.
- This may not be the right place if you only care about minimal cost (and are fine with questionable quality). They are not as cost competitive as some small pop-and-son garages, but their service and quality is so much better that it is hard to compare those. Imagine the customer-first approach of a great local shop, but paired with quality that far exceeds anything else I have ever worked with.
- The owner Charlie is very present and it shows. He takes every individual customer seriously and will ensure they are taken care of. His influence and energy drives the culture there. Also shoutout to Craig. He just has such a great positive attitude and will make things happen for you quickly when you really need it.”

“From the moment I stepped in, everyone was quick, attentive and thorough. Priceson helped me with my tires, and I couldn’t be more pleased with my experience. Turned what I thought would be a headache into a breeze— thank you!”

“8/10
Excellent advice and service. Prompt installation. I was very impressed by Sullivan. I will make them my first call next time.

Why not a 10? Nothing to do with Sullivan. It’s the industry. So many brands, so many models, so hard to make an informed choice. I used Consumer Reports, Wirecutter and ChatGPT. None helped. I feel the industry is set up to make it inevitable that we overpay.”

“Had a flat tire, Memorial Day weekend. Firestone in Watertown MA was open a few more hours, but gladly replaced our tire in 1hour. Mark, in sales , was cheerful and positive. It was a pleasure bringing our car here.”