JCPenney is a well-known retail store offering a wide range of apparel, footwear, jewelry, and accessories for kids, men, and women. Customers appreciate the store’s variety and the availability of national brands like Adidas and Levi's, as well as private brands such as Liz Claiborne and Worthington. The store also features a new beauty section, JCPenney Beauty, with skincare, makeup, and deals from popular brands including Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. Recent reviews highlight positive experiences, especially with customer service. One customer praised a staff member named Aria for going above and beyond during a photo session, showing patience and passion that left a lasting impression. The store’s clean environment, friendly cashiers, and short checkout lines contribute to a pleasant shopping experience. Customers also found the store well-stocked with school uniforms and appreciated the availability of changing rooms. However, some reviews mention that the store has changed over the years, and not always for the better. There are concerns about limited merchandise, poor lighting, and difficulty finding staff in certain areas. Despite these issues, JCPenney remains a place where shoppers can find clothing, accessories, and beauty products in a clean, organized environment.