Sierra is a one-stop shop for incredible savings on apparel, shoes, and gear for getting active and outside. Customers find excellent selections of outerwear, hiking boots, apparel, and work gear at teeny, tiny prices, often with items marked down considerably. Many report finding terrific deals and a vast selection of brands for camping, hiking, or everyday essentials. The staff is frequently described as friendly, attentive, and helpful. Some note that while deals can still be found, they may not be as good as in the past. The store is undergoing remodels, which can sometimes affect the experience. A common criticism is the intense security measures, including locked apparel and a noticeable security presence, which some shoppers find inconvenient. Overall, it is considered a good store with good prices for outdoor and active essentials.
Great collection of all the outdoor equipment you might need when visiting Lake Tahoe. Pricing is also reasonable compared to other outdoor stores like REI. Highly recommended. I wish we had a Sierra in our city.
June 2026
I bought a bike helmet here for over 1/2 off. This is my go to place for outdoor equipment.
May 2026
When I am nearby I always stop in to check the shoes. I have gotten some screaming deals on high end shoes. You never know when you'll get lucky! Thay have many other items worth looking through too!
