The Optimum store in Hamilton, NJ provides cell phones, accessories, and services for Internet, TV, and Mobile. The store is noted for being very clean. Customers describe receiving excellent, white glove customer service from the knowledgeable, friendly, courteous, pleasant, and fair staff. Many report positive experiences with live in-person support, finding the return process quick and easy and appreciating the helpful energy. However, some service issues are reported, such as cable channels disappearing intermittently. A policy change has also been noted: the store no longer accepts cash at the counter, requiring payment through a machine instead. Despite these points, the store is highly recommended by many for its customer service and retail specialists.