Urban Market by Key Food is a neighborhood marketplace that aims to meet the grocery needs of local customers. It offers a wide range of products, including fresh meat, ice cream, and produce, making it a convenient stop for quick purchases or weekly shopping. Many customers appreciate the friendly and helpful staff, with some long-time shoppers expressing gratitude for their assistance. However, there are concerns regarding product freshness, as some shoppers have encountered expired items, especially in the bread and dairy sections. Customers are advised to check dates carefully. The store has undergone renovations that improved its appearance, but some issues remain, such as inconsistent pricing and the lack of self-checkout options. Overall, Urban Market strives to create a welcoming shopping experience while acknowledging areas for improvement.