Once Upon A Child is a place to find new or gently used kids clothing, shoes, and so much more, from swimwear and baby strollers to toys and winter jackets. Many find it a great way to get rid of kids' stuff easily and a nice place for frugal shoppers conscious about saving the planet through reuse. Shoppers report that everything is good quality, sorted by size, and that it is possible to find certified bargains, allowing them to get more for half the price. However, experiences vary significantly. While many describe friendly, helpful, and lovely staff, others find the staff utterly rude and unpleasant. Critical reviews state that when buying clothes from customers, the process can feel ruthless, with low buy-back offers for items deemed to have stains or poor quality, despite the customer's care. Some also note that everything in the shop can smell like musty old socks and find their selling prices ridiculous while their buy-back prices are miserable. The store is generally organized, and shoppers may find a variety of items, but customer service opinions are sharply divided.