H-E-B plus! is a huge store with a great location, known for its great prices, brands, quality, and selection. It is more than just groceries, outfitting families for Texas lifestyles with items from Texas Backyard, toys, housewares, grilling and outdoor gear, party supplies, and apparel. Established in 1905, it partners with local farmers and suppliers for fresh produce and quality meat. Customers report a very good experience shopping there, with a great atmosphere and professional, informative, super friendly, helpful, and dedicated staff. Many go out of their way to this location because it is easy to shop, whether using curbside pickup or going inside, and it often has items other stores are out of. While most interactions are positive, there have been occasional incidents where a customer felt profiled or encountered a rude officer, but management has handled these situations professionally, making customers feel like valued guests.
